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True Innovation Hub

location_on SW1P, London
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Our innovation hub is a hotbed for creativity and innovation within the retail and consumer sectors. The 4,300 sq ft space located at the heart of Victoria is moments away from the head offices of some of the world’s leading fashion, creative and retail brands. We are looking for innovative retail-focused startups. With all companies sharing the Hub focused on the same industry there are significant cross-business opportunities to grow your business.


  • True Network

    True meets with over 250 executives every year and by being in the Hub you will be part of an unrivalled retail and consumer network.

  • Monthly Hub Events

    Get involved in our exciting, themed events to bond, interact and make connections with the rest of our hub.



  • done 24hr Access
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  • clear Beer & Wine
  • clear Bike Storage
  • clear Cafe
  • clear Childcare
  • clear Coffee & Tea
  • clear Event Space
  • done Events & Talks
  • clear Fruit & Snacks
  • clear Gym
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  • clear Parking
  • clear Pets Allowed
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  • done Showers


  • St. James's Park

    5min walk

    • District Line
    • Circle Line
  • Victoria

    7min walk

    • National Rail
    • Victoria Line
    • District Line
    • Circle Line
  • Pimlico

    10min walk

    • Victoria Line

Office Details

Desks Available

Fixed Desks (5 desks available)
£350 / person
Fixed Desk - £350 per month (excl VAT)Desks available: 5Available now

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